Upgrade to a Google Analytics 4 property

Set up a Google Analytics 4 property alongside your existing Universal Analytics property.This article is for website owners who are using Universal Analytics and want to try out a Google Analytics 4 property. What’s a Google Analytics 4 property? Learn more.

When you click Upgrade to GA4, you create a Google Analytics 4 property that collects data alongside your existing Universal Analytics property. Your Universal Analytics property is left unchanged and continues to collect data — you can always access it via the property selector or Admin screen.If you use a website builder or CMS-hosted website (for example, WordPress, Shopify, Wix, etc),  use your website builder’s/CMS’s custom HTML feature to tag your site. Follow these instructions. Do not simply paste your Measurement ID or Tracking ID into the field that your CMS provides.

Upgrade to GA4

  1. In Google Analytics, click Admin.
  2. In the Account column, make sure that your desired account is selected. (If you only have one Google Analytics account, it will already be selected.)
  3. In the Property column, select the Universal Analytics property that you want to upgrade.
  4. In the Property column, click Upgrade to GA4. It is the first option in the Property column (directly above “Property Settings”, which is second.)
  5. Click Get started under “I need to create a new Google Analytics 4 property”.
  6. If your site uses the gtag.js, tag, you have the option to Enable data collection using your existing tags.  Note for advanced users: If you’ve implemented any custom tags for your Universal Analytics property, this option won’t replicate the functionality for your Google Analytics 4 property. Learn more.
  7. Click Create Property.

Analytics now creates your new Google Analytics 4 property, copying basic data such as the property name, URL, timezone, and currency from your Universal Analytics account. You are taken to Setup Assistant in your new Google Analytics 4 property.

If the Upgrade to GA4 wizard provided the option to “Enable data collection using your existing tagging” (and you left this option selected), your new Google Analytics 4 property should now be collecting data.Note: It can take up to 30 minutes for data to begin appearing in your new Google Analytics 4 property.

To verify that data is being collected, select Realtime from the report navigation. Browse your website. You should see activity in the Realtime report.Make a note of your Google Analytics 4 property’s name so you can find it later. If your Universal Analytics property name is “Example property”, your GA4 property name will be “Example property (12345678)”, where 12345678 is a property number.

Upgrade to GA4Upgrade to GA4 (using Google Tag Manager)

Upgrade to a Google Analytics 4 property


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